Zurich Collaborates with BTN to Introduce an Affordable Premium Product Using a Sales Model - Referral Digital Direct
Jakarta, 10 May 2023 – PT Zurich Topas Life (ZTL) collaborates with Bank Tabungan Negara (BTN) tomarket its latest product, Ziaga Life Flexy (ZLF), an insurance product offering affordable premiums.In this collaboration, ZTL and BTN implemented a business model through the Referral Digital Direct (RDD)program. This platform has been created by ZTL considering technological advances that can reach morecustomers Policies purchased through this platform, can be received directly online without a medicalexamination.
Budi Darmawan, Director of PT Zurich Topas Life explained, “Ziaga Life Flexy adds to the list of superiorinsurance products with affordable premiums offered by Zurich and is a product which is accessible tomany Indonesians. By collaborating with Bank Tabungan Negara (BTN), we launched this product throughthe digital platform, and we are optimistic that this product will receive a positive response from variousgroups of people”.
Premiums for the Ziaga Life Flexy start from just Rp 20,000 monthly and can be adjusted to change thecoverage benefits. With lifetime coverage (or until 99 years old), Ziaga Life Flexy customers are alsoentitled to a 30% discount for their second-year premium for coverage up to Rp3 billion in sum insured.ZTL and BTN have collaborated since 2011, including providing protection solutions to BTN customers inthe form of life and health protection.
Director of Distribution & Funding of Bank BTN, Jasmin said, "This collaboration with ZTL will providefurther convenience for BTN customers to obtain comprehensive financial protection and planningproducts”.
According to Jasmin, in addition, bancassurance cooperation can increase customer product loyalty andpenetration and provide income (fee base) for the company.
Through this platform, with bank staff’s reference, the customer will receive a thorough explanation ofthe insurance product and can then fill out their data in order to customize their preferred coverage usinga simulation to gain more insight should they choose. With only 5 simple steps, it takes less than 20minutes to purchase an insurance policy.
Interested customers can find more information at BTN branches throughout Indonesia.
About Zurich Indonesia
Zurich Indonesia serves customers in the life insurance and general insurance segments through PT Zurich TopasLife (Zurich Life), PT Zurich Asuransi Indonesia Tbk (ZAI), and PT Zurich General Takaful Indonesia (Zurich Syariah).Zurich Life provides comprehensive financial protection and planning products through a network of distributors(agents, brokers, and bank partners). ZAI, which is 80% owned by Zurich, provides conventional general insuranceproducts and services. Zurich Syariah provides sharia-based general insurance services.
.